Your logo could make or break your business.
It is usually the first element of your brand that clients and customers are exposed to, so getting it right is essential.
Colour is a vital part of any brand. When implemented successfully, it can trigger feelings and desires in potential customers. Think of Cadbury – their famous purple and script typeface is associated with quality and indulgence. We may not feel the same way if their logo was orange and written in Times New Roman.
McDonalds – All those childhood memories of those special occasions when mum bought me a Happy Meal. Those yellow arches bring about a sense of excitement and warmth.
All those luxury brands: Chanel, Dior, Prada – all black logos because black is the colour of luxury and exclusivity.
Check out the infographic below to see what your logo’s colour is conveying to potential customers: