Amanda Mansell

Amanda Mansell, a distinguished jewellery designer based in London, embarked on a transformative journey to redefine her brand identity and resonate more deeply with her discerning clientele. Collaborating closely with Amanda, we undertook a meticulous rebranding process aimed at infusing her brand with a renewed sense of sophistication and modernity while staying true to her esteemed British heritage. Drawing inspiration from the rich tapestry of London’s design landscape, we meticulously curated a bespoke visual identity that strikes the perfect balance between tradition and innovation.

The new logo, meticulously crafted in a traditional serif typeface, pays homage to Amanda’s esteemed British roots, evoking a sense of timeless elegance and refinement. Complementing this classic aesthetic, we introduced a contemporary twist with the ‘London’ typeface, infusing the brand with a fresh and dynamic energy that resonates with today’s fashion-forward audience. The result is a revitalised brand identity that encapsulates Amanda’s unwavering commitment to craftsmanship and innovation while positioning her as a true icon in the world of jewellery design.