Our process begins by viewing all the existing visual material being used by our client, both online and in print, while familiarising ourselves without client’s business goals. The end result of a design audit is a detailed analysis of all existing visual material and an action plan to ensure our client’s brand is represented consistently in all forms of media – business cards, stationery, signage, brochures and online. We provide an objective view on how our clients rank among their competitors. We investigate competitors’ visual identities and marketing avenues, reporting back to our clients on the current market and advise cutting-edge methods as to how they can claim a wider market share. As we enter the digital age, the way businesses market themselves must adapt to embrace new forms of online media. There may be new, innovative ways of presenting a business to customers which is yet to be explored by our clients. A design audit can put forward these ideas to consider moving forward.